This book is a wonderful overview of how Walt Disney began his business with a simple cartoon mouse and how it developed into the massive global company it is today. Focusing on the business savvy and the innovative concepts that built the Disney empire, this story explains how a business needs investors, branding, and loyal customers to succeed, but that it is the magic in the details that builds a heritage of excellence.
I really enjoyed reading this book! It is written for young children, so many business concepts that a child wouldn’t know like “Revenue,” Mortgage,” or “Board of Directors” are explained with definitions for the bigger words. There are also “Fun Fact” boxes within the text that give extra tidbits of information about Walt Disney and his company. Continue reading →