Book Review: From an Idea to Nike

From an Idea to Nike by Lowey Bundy Sichol
From an Idea to Nike: How Marketing Made Nike a Global Success 
by Lowey Bundy Sichol (Goodreads Author)

3 out of 5 stars on GoodReads


This book tells how Phil Knight began his business with a simple idea for a better running shoe and how it developed into the massive global company it is today. Focusing on the marketing and the innovative concepts that built the Nike empire, this story explains how a business can use good branding, endorsements, and an understanding of the needs of their customers in order to succeed.

I really enjoyed reading this book! It is written for young children, so many business concepts that a child wouldn’t know like “Revenue,” Investments,” or “Board of Directors” are explained with definitions for the bigger words. There are also “Fun Fact” boxes within the text that give extra tidbits of information about how the Nike company was built.

There are funny anecdotes about how the company received its name, designed the classic Swoosh logo, and developed its rapport with athletes, then began reaching out to pros for endorsement deals. Continue reading